Privacy Policy -

Data protection

1.Basic information on data processing and legal bases

This Privacy Policy sets out to clarify the nature, scope and purpose of the processing of personal information within our online offering and the related websites, features and content (collectively referred to herein as “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms and devices used (eg desktop or mobile) on which the online offer is executed. The terms used, such as “personal data” or their “processing”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR). The personal data of the users processed in the context of this online offer includes usage data (eg, the visited websites of our online offer, location data, etc.). The term “user” covers all categories of persons affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offer. The terms used, such as “users” are to be understood gender neutral. We process personal data of users only in compliance with the relevant data protection regulations. This means that users’ data will only be processed if there is a legal permit. That is, in particular, if the data processing for the provision of our contractual services (eg processing of orders) and online services required or required by law, the consent of the user exists, as well as our legitimate interests (ie interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 (1) lit. DSGVO, in particular in the range measurement, creation of profiles for advertising and marketing purposes as well as collection of access data and use of third-party services. Please note that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the performance of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing in order to fulfill our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing in order to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.

2. Safety measures

We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are adhered to and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. One of the security measures is the encrypted transfer of data between your browser and our server.

3. Disclosure of data to third parties and third party providers

A transfer of data to third parties is only within the scope of legal requirements. We only pass on the data of the users to third parties if, for example, on the basis of Art. 6 para. 1 lit. b) DSGVO is required for contractual purposes or based on legitimate interests in accordance with Art. Art. 6 para. 1 lit. f. DSGVO on the economical and effective operation of our business operations. If we use subcontractors to provide our services, we will take appropriate legal precautions and appropriate technical and organizational measures to protect personal data in accordance with applicable law. If, within the framework of this Privacy Policy, content, tools or other means are used by other providers (collectively referred to as “third party providers”) and their registered office is located in a third country, it can be assumed that the data will be transferred to the third-party states. Third countries are to be understood as countries in which the GDPR is not directly applicable law, ie in principle, countries outside the EU or the European Economic Area. The transfer of data to third countries occurs either when there is an adequate level of data protection, user consent or other legal authorization.

4. contact

When contacting us (via contact form or e-mail), the details of the user for processing the contact request and their processing acc. Art. 6 para. 1 lit. b) DSGVO processed.

5. Collection of access data and log files

Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider , Logfile information is stored for security reasons (eg to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

6. Cookies & reach measurement

Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage. The use of cookies in the context of pseudonymous range measurement informs users in the context of this privacy policy. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. You may opt for the use of cookies for distance measurement and promotional purposes through the Disable Network Initiative Initiative ( http://optout.networkadvertising.org/ ) and the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

7. Google Analytics

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we use Google Analytics, a web analysis service provided by Google Inc. (“Google”) , Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ). Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http: // tools .google.com / dlpage / gaoptout? hl = DE . For more information about Google’s data usage, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or apps our partners “), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (” Managing information that Google uses, to show you advertising “). You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set, which prevents the future collection of your data when visiting this website: Disable Google Analytics